Team Cap or Team Tony? Marvel Games lets players
choose sides with new releases, new content.
Image courtesy Marvel Games/Disney.
Captain America: Civil War hits theaters May 6, but if that’s too long to wait, Marvel Games has some juicy new updates to its popular titles on the way to let you choose up sides and get into the action immediately. It’s part of the company’s larger strategy to bring audiences into the Marvel universe through every screen and medium available.
Here’s what’s on tap beginning April 28.
The mobile slate of titles - Marvel: Avengers Alliance 2 (an RPG developed by Disney), Marvel Future Fight (an action RPG developed by Netmarble), Marvel Contest of Champions (a fighting game developed by Kabam), Marvel Puzzle Quest(a match-3 puzzle game developed by D3) and Marvel Avengers Academy (a sim/builder game developed by TinyCo) will start rolling out new limited time events with new playable heroes and costumes inspired by the film
The PC action-RPG Marvel Heroes 2016 is launching two new Team TISI +%-Up heroes, costumes and quests based on the film
The family console game, LEGO Marvel’s Avengers, launched a new DLC inspired by the film.
The games are getting an artistic facelift as well. “The level of the visuals in the new releases is off the charts,” said Bill Rosemann – Creative Director, Marvel Games. “It’s amazing how far the mobile developers have taken the graphics. The attention to detail is stunning. It looks like the characters walked off the screen.”
According to Rosemann, one of the biggest highlights for players will be the introduction of characters from Civil War into the gameplay, including Black Panther, War Machine and Falcon.
All of these enhancements are likely to put a smile on the faces of the estimated 3 million players per day who engage with Marvel games across all the different platforms, but according to Marvel, the big story here is, well, the Big Story.
What’s the story with Marvel Games? Marvel has found unique success taking its pantheon of superheroes from comics to broadcast TV, animation, subscription programming and movies. It pioneered the concept of a connected story universe, gracefully weaving recognizable elements across all the different screens and platforms in ways that the rest of the entertainment industry is struggling to catch up with. Games are an integral part of that strategy.
“We see the games as another storytelling platform,” said Peter Phillips, EVP/GM, Interactive & Digital Distribution for Marvel Entertainment. “Games are an ongoing way to have touchpoints with consumers.”
According to Phillips, the storytelling strategy is baked in across all channels. “It starts at the top, before the specific line of business, then we decide on the medium.”
Games like Marvel Future Fight let players square off in
combat matches.Image courtesy Marvel Games/Disney.
